Are you involved in fashion ecommerce?
Do you want a loyal following?
If you answered ‘yes' to the above questions, then this is the article for you! The time has come to learn that, for your e-shop to be a success and to retain your customers, it's not enough just to have a well designed online store and great products. Each fashion e-shop needs a blog, to educate, to inspire, to increase sales, and to entertain the readers and, of course, to give you backlinks (more links to your site which will elevate your importance on search engines such as Google).
Not sure what to write about? We've got some suggestions for you, so read on and try out some of our ideas.
Offer solutions to their problems
Don't write thinking how you're going to sell more but rather how you are going to help the consumers. What are their problems? What are the difficulties they face within your e-store? It is particularly important to solve those problems. Therefore, don't be afraid to add blog posts which explain the safe payment methods you offer, how they can choose the correct size and why you are the best e-shop when it comes to customer service!
Describe how your products are manufactured.
Apart from a detailed description of your products, you can inform your customers about the procedure you follow before uploading a new, for example, pair of shoes to your e-shop. How carefully you choose the material and design of the product, where your inspiration comes from and how the product can be cared for post purchase. Think about what your customers want to hear!
Offer fashion advice and styling tips
Having bought the clothes, the shoes or the jewellery, your customer will probably want to know how to style their purchases. Help them! You can offer ideas, updates on the latest trends or give tips about what to put in their holiday suitcase. These posts are ideal for promoting your sales!
Upload content from your customers
Comments, photographs and videos of satisfied customers are one of the best ways to promote your e-shop. Create a section within your blog where only content from your users is uploaded. In this section, promote photos from social media with the hashtag you have chosen, short articles from users who refer to what they have worn on an important occasion in their lives and videos with styling tips from vloggers who love your collection.
Follow the above suggestions and it won't be long before your e-shop boosts its sales!
