Not satisfied with your eshop sales? Do you have great products but you're not receiving the footfall you feel you deserve? Look no further and check out these top tips on how to reduce your operating costs, reduce the cost of acquiring new customers and increase your turnover online.
1 The Sky's the Limit
Internet sales are limitless. If you want to increase your turnover, you have to look for new markets, new products or new customers. If you find that your country is too small for your products, look to the European or international market.
All you need to do is make sure your products are easily found on the internet - be at the top of search engine lists and be able to support your sales and customer service with profit. That's all there is to it!
The SEO has to do with the right promotional techniques of an internet web page. There is no limit or ceiling therefore in the same way there is no limit on the turnover of an internet site.
2 Email Marketing
When was the last time you sent a bulk email with a special offer to your customers? If you never have or it's not something you do systematically, you're likely losing money that could be available to you otherwise.
You see if there is a gap in the market, it will be filled as there is always someone ready to take advantage by sending emails to your customers to promote something or to sell them something.
Email marketing is one of the top ways of converting prospective customers into loyal customers.
Email marketing has its own rules and regulations just like traditional marketing and it may be a good idea to ask for a quote from the experts to handle this for you.
3 Brand Recognition
Your brand name plays a key role in the longevity of your eshop. An obscure or unrecognizable brand name will not help you increase your sales, while an easy, simple and properly designed brand name can do wonders.
An easily recognizable brand:
Increases repeat sales
Reduces marketing costs
Increases prestige
Strengthens your firm's resilience in a financial crisis
Improves profit margins considerably
If your corporate identity or logo is unrecognizable, then you have to redesign it so as to ensure it reflects your brand as you envisage it.
4 Mobile First
The concept of mobile first is not new and it is about designing your eshop based on how it will look and work on mobile devices, smartphones and tablets.
Mobile first design is a little different from responsive web design. While responsive web design is mainly about your site working on all mobile devices, mobile first design makes mobile devices a priority which means that your site must first work on mobile devices and then be adapted to work on desktops and laptops.
In practice, this means that you have to remove the sidebars and plan everything to play perfectly on mobiles such as shopping cart, menus, loading speed, add to cart buttons etc.
5 Promotional Planning
It stands to reason that eshop owners who did not take advantage of Black Friday or Cyber Monday will have come to the realization that they have been left behind in the face of competition. Discounts and promotions are no longer limited to winter and summer sales; there are now a host of promotional periods such as:
Christmas
Easter
Valentine's Day
Black Friday
Cyber Monday
International Women's Day
Mother's Day
May Bank Holiday
And generally for marketing purposes, all national holidays, religious holidays and anything else can be used to create original discounts and offers to create a positive shopping climate. Find out which discount periods make sense for your target market and plan the promotions based on what you want to achieve.
6 One Click Checkout
The ease at which the customer arrives at checkout is extremely important. Too many steps before arriving at their final purchase is one of the main reasons customers abandon their shopping cart. The shopping cart and quick and easy checkout, especially on mobile devices, are two major issues and should as quick and slick as possible.
7 Copy Success
A little copying is not a bad thing as long as it is used to improve your eshop. Take, for example, the structure and setup of a successful e-commerce company. Observe their structure and the way these eshops are set up. See how they present their products, how easy it is to make an online purchase and their check out process. Retain the positive aspects and apply them to your eshop.
8 Teamwork
So to be able to do all of the above, you will need the right staff. Without specialized staff you will be unable to achieve the desired results. You need to create your own team who will help you rise to the top of your market and really increase your sales.
