Digital marketing is extremely important for all businesses in the modern world, whatever the size of the company.

Whether you're running a B2B, B2C or even a nonprofit organization, there are lots of digital marketing companies which provide advertising on social networks such as Facebook in order to achieve the best results.

Check out the following major trends in the field of online marketing:

1. High Quality Content

Creating consistently high quality and attractive content with the aim of targeting the desires and needs of the customers which will solve any issues they may have.

Whether a company owner or simply a marketer, the phrase “Content is King” will undoubtedly be a familiar one. Each strategy or campaign is doomed to fail if there is no high quality content.

2. Voice Recognition & Voice Search

Voice recognition technology is gaining mass acceptance and users of this technology are increasing constantly. While voice search is not new, official studies and statistics have shown that voice searches will increase substantially in the future.  

3. Augmented Reality and Artificial Intelligence

Some of the most important achievements in technology have been achieved with the help of virtual reality and now this particular technology has begun to be applied in the world of digital marketing. It won't be long now before we are trying out virtual shoes and clothing before buying. Companies are already starting to use these features in their daily activities as well as ads to provide a more realistic and user-friendly image.

4. Vertical Video

For those who don't already know, vertical video is when you don't need to rotate your smartphone or tablet in order to watch in the correct dimensions. If you want to reach your customers on their smartphones then you need to take a close look at this trend. With vertical videos, you get the user's full attention for as long as your video content can hold it! 

5. Live Video

The fifth trend is live videos on social media. It has become clear that this is the number one way to attract an audience and to communicate with them via live videos. What's more, it helps to build a relationship with the public and to establish your brand.

6. Chatbots

Last but not least are automated robots in social media.  That is, automatic replies to messages. The purpose of the so-called chatbots is to communicate directly and effectively between the company and the customer.

In short, success depends on the type of experience provided to visitors through content.