Businesses are also customers and even the most profitable. That is why B2B digital marketing is on the rise and is applied by most businesses in order to evolve and increase their profits.
Each marketer is obliged to closely follow the evolving trends related to B2B marketing from the creation of media content, to clever copywriting, to narratives as well as virtual reality. These are the B2B marketing trends that you must keep in mind.
1. Media Content
The simple posts on your company blog or social media are a good start, but there is now a strong need for rich media such as images, gif and, of course, video.
In reality, on the internet today, people spend more time scrolling videos than images and posts on social media. Moreover, podcast listeners are steadily on the rise.
The message is clear. The audience prefers audiovisual content to traditional texts. B2B marketing now includes extensive use of multimedia on a topic-by-business basis of each B2B professional.
The whole logic behind the B2B marketing strategy is strongly based on highlighting the authority and prestige of the company's visibility and is a great way to present its know-how.
Live videos are another exciting option for B2B fashion businesses. One study showed that the majority of a brand's audience would prefer to watch a live video rather than read a blog post.
By live video streaming on Facebook Live, you can set and answer questions, while it's a fantastic way to showcase your business potential to B2B partners and your audience in general.
2. Are you ‘mobile' ready?
It's already essential that fashion brands maintain a mobile friendly website seeing as most internet activity takes place on mobile platforms and these numbers are increasing all the time.
Undoubtedly, the mobile phone is by far the most popular device.
As a result, B2B marketing must take this shift into consideration by adopting mobile design on websites to email marketing and any digital activity that promotes your brand.
3. VR & AR
Virtual and augmented reality is entering our lives quicker than we imagined. Industries from fashion to B2B marketing are beginning to adopt these new technologies.
B2B fashion businesses are continuing to expand their interactivity methods with their audiences based on new technology of virtual and augmented reality.
We are now seeing the impact of VR and AR in the field of B2B digital marketing and in a brand's promotional ideas such as such as virtual simulation of products and services, using a "virtual space" where business people can ask questions as if they are in the same room as their audience while achieving direct interaction with their potential customers.
Consider that this simulates a futuristic webinar and is highly effective since virtual reality simulations can constitute a powerful incentive for the purchasing behavior of the average B2B user.
4. Automate, Automate, Automate!
There are now automated procedures which can lead customers to you!
You can define your demographics such as industry, number of employees, and business revenue to reach a demographic audience that is more likely to need your product or service and directly target it.
Especially for small businesses, which are likely to not have the time, the know-how or resources to follow new tactics or to implement new strategies, automating their business activity with the help of special tools is ideal.
Use modern marketing technology to manage your tasks with some very popular automation software.
Use mail merging software to automate your emails and to track them. Mail Merge allows users to customise emails, such as the name of a contact, by downloading information from a spreadsheet.
Gather basic information about your clients with forms and surveys. To encourage participation in the survey, offer discounts to whoever takes part. Base your survey questions on information that relates to the demographic targets of your business.
5. The Power of the Influencer
Influencers are people that literally influence a large proportion of the population on social networking sites with the choices they make and what they say, guiding their many fans as to what decisions to make and their buying behavior.
Even though influencers tend to be mainly for B2C brands on social media channels, there are influencers that are active in the field of business, especially on YouTube which is more in touch with the B2B audience.
Look for a person who could represent your business and can express your values and at the same time influence a high proportion of people.
