Influencers are active users on social media, who create interesting content and have a significant amount of followers. Having developed a strong relationship with their audience, they are in a position to influence their purchasing habits - hence their name!

As such, very often, commercial messages will be embedded in their posts eliciting a huge response. Statistically, these kinds of campaigns bring about superior results compared to other methods; influencer audiences have come to trust them and hungrily await advice and inspiration from the people they admire.

Who is Influencer Marketing For?

Influencer marketing can be used both by small companies and multi-nationals alike. The main thing is to choose the right Influencers for your fashion brand and to give them clear instructions.

Freedom First!

At the same time, they need the freedom to create authentic content. Be careful! The content must be suited to the image and philosophy of the Influencer and not the brand. You cannot ignore the followers and their expectations of the Influencers they follow.

Contracts: The Devil's in the Detail

Make sure you sign a detailed contract with the Influencers. Apart from their fee, it should set out who owns the intellectual property of the content created. In addition, it should reference how often posts or stories are posted with reference to your brand.

Evaluate and Assess

Finally, evaluate the posts that have been uploaded about your fashion brand with the available tools. Monitoring, Google Analytics and Social Insights will show you whether a specific campaign has paid off and to what extent. You will be able to see what kind of response the posts had, how many visitors you had to your website and if you have increased your likes and followers.

Influencers will make your products well-known to the purchasing public that you are interested in and you will increase your sales. Don't miss out on this fabulous opportunity!!!