Trust is key when it comes to turning a visitor to your web page into a customer. Irrespective of the type or quality of your products that you offer, if your visitors consider you to be a trustworthy supplier, then they are sure to make a purchase from your e-shop. However, if during the buying process the visitors suspects that they are being taken advantage of, then there is a strong possibility that the sale won't go through. Sales rely heavily on trust so we have put together some ideas on how you can win the trust of your customers.
Clearly Put
Being unclear either by overly stylized writing or unnecessary use of terminology is likely to discourage and even result in losing a prospective customer. Go for simple and easily understandable language so that your audience will understand and, as a result, will want to continue browsing your web site. Clear wording wins trust as it leaves no room for doubt or misunderstanding.
If you want to give emphasis to the texts in your e-shop, concentrate on the arguments that will convince your audience always keeping in mind the profile of your visitors. The best argument is to convince the customer that their life will somehow be improved after buying your products.
Word of Mouth
It would not be professional to boast about your products by always referring to the quality. If your products and services really are of a high standard, let the customers be the ones to do the talking. The easiest way to do this is by asking customers to leave feedback and comments. A happy satisfied customer is your best advert. For this you need to place customer ratings in a prominent place on your site such as areas below the shopping cart or near CTAs. Furthermore, customers' names and a photograph - with consent - will add weight to these testimonies.
Seal the Deal
Today, any websites can obtain an SSL security certificate. If the certification you offer comes from a valid e-security service then it is important to include the seal on your web page.
Remember an e-shop that is secure inspires trust.
Picture Perfect
Images that you use on your site should be authentic. Pictures that do not truly represent the products on sale are the best way to ensure a loss of trust from your customers!
Bricks & Mortar
Visitors to an e-shop often want to know the address of the physical shop should a problem occur with their purchase. Even as online stores are multiplying daily, it is still important to have a bricks and mortar store that customers can visit.
In the event that you do not wish your customers to come to your store, you could place your address at the checkout process and at completion of sale. This will considerably increase the trust customers will have for your e-shop.
Full Disclosure
Placing products in the shopping cart is an enjoyable process. However, just before pushing the buy button, the first doubts creep in: What will happen after checkout? Will shipping charges be added? Are there extra fees for different payment methods?
In order to reassure your visitors, before they complete their order, you should make it clear that there are no hidden charges. This will give your e-shop maximum credibility and encourage customers to complete their purchase.
Sounds like a Plan
An e-shop shouldn't just be a list of products. As with a physical shop, it should be attractive, have a great layout and offer a great customer experience to the user.
At the same time, an e-shop should have a vision - in other words a philosophy on which the e-shop is built. The history of your business, the values on which the products were created and designed are all elements that you should share with your customers. Constructing an e-shop is based on a whole market analysis plan and the needs of a company. That is why it is often a good idea to be assigned to specialized agencies that can offer full support in construction and maintenance.
Before You Go
It is up to you to turn visitors to your e-shop into customers. Trust is built slowly with time but good planning is also crucial. So, if you truly desire to increase customer trust, try to implement the ideas above that work best for you and your e-shop.
Good Luck!
