If you're a plus size fashion brand, we've got some useful tips to get your awesome collections into the hands of retailers. Let's explore these easy strategies that will make retailers excited about showcasing your inclusive styles.
Tell Your Story
The first thing is to share your brand story. Explain why your plus size fashion is special and why it matters. Retailers are looking for a brand with a narrative that matches their values. Help them see that your brand is about empowerment and celebrating every body.
Match Your Styles to Stores
Retailers each have their own vibe, so its important to tailor your pitch to match their style. If they specialize in sporty attire, highlight your chic plus size athleisure, showcasing how it effortlessly blends with their clothes. Similarly, if the store leans towards classy looks, show how your formal wear stands out and complements their existing collections.
Show Off Your Clothes with Awesome Pictures
Pictures indeed speak louder than words. Create visually stunning and diverse photos that capture the beauty and diversity of your plus size models. Showcase the confidence and joy your styles bring to different body types. A well-crafted lookbook or a vibrant digital catalog can leave a lasting impression, making retailers eager to feature your designs.
Share Numbers and Trends
Numbers can be your friends! Collect some easy-to-understand data about the demand for plus size fashion. Show retailers that people want what you've got. Trends and statistics can help them see that your collections are not just stylish but also a smart business move.
Help Them with Sizing
Sizing can be tricky, so keep it simple. Explain clearly how your sizing system works, and offer support in creating sizing charts for their stores. The easier you make it for retailers to understand and handle your sizes, the more likely they are to jump on board.
Be Flexible in Working Together
Flexibility is the key to successful collaborations. Be open to different ways of working together. Whether a retailer wants to start small with a few pieces or explore an exclusive collection, being flexible makes it more comfortable for them to consider featuring your plus size fashion.
Getting your plus size fashion into stores is all about keeping things simple, exciting, and relatable. Share your story sincerely, match your styles to each store's unique character, showcase your designs with captivating visuals, use the power of data, make sizing easy, and embrace flexibility in collaborations. This way, your brand can can stand out in the fashion industry.
