As consumers start refreshing their closets in readiness for summer, they are also turning their attention to beauty products and accessories that will elevate their look. This is a great opportunity for brands to adapt their strategy and invest in emerging styles that will ensure they stand out. In this article, we’ll take a look at the hottest trends shaping the market this summer.

1. Glow Up Naturally

When it comes to makeup, natural shades remain firm favorites. Products that help create a glowing complexion with a subtle radiance are an absolute must.

Product example: Highlighters with plant-based oils and BB creams for light coverage and a natural finish.

2. Multipurpose Accessories

Consumers tend to prefer accessories that can be used in a variety of different ways, such as scarves that can function as headbands or bags.

Tip: Include products that offer versatility and functionality for greater value.

3. Experiment with Vibrant Colours

Vibrant colours, such as neon green and pink, are headlining beauty and accessory products this summer.

Product example: Eye shadows in bright shades and statement jewellery in multicoloured designs.

4. Sustainability in Beauty

Customers are increasingly interested in sustainable choices, such as products without plastic and reusable packaging.

Product example: Lip balms in recyclable tubes or containers and soap without plastic packaging

5. Vintage-Inspired Accessories

Vintage and retro styles are back with a bang, with pieces such as oversized sculptural bags, cat-eye sunglasses and statement hoop earrings.

Tip: Choose designs that combine a timeless aesthetic but with a modern twist.

Summer beauty and accessory trends provide a unique opportunity for brands to set themselves apart and meet the challenges of their customers. With an emphasis on vibrant colours, sustainability and multipurpose products, you can create a collection which makes an impression and boosts sales.