In a previous post by Fabrago (see here) we covered some useful content marketing ideas especially for you who love fashion and are involved professionally in this field. We mentioned how important it is to tell a brand story and to take on a personal approach so as to stand out. Also we emphasized that your customers expect styling advice and to learn about the latest trends. To finish with, we looked at the tactics of successful brands which post photographs of their customers wearing the brand's clothes. Are you ready for even more valuable pointers?
What goes on during production?
One idea, which will interest your customers and satisfy their curiosity, is to demonstrate what goes on behind the scenes. Post photos and videos of the manufacturing process of your products, the materials you choose and even the packaging and postage process. Show where you get your inspiration for you designs from, how much importance you give to the quality of your materials and that every step, from production through to the customers, is taken very seriously.
Time to love Instagram and Pinterest!
Where do those who love fashion, in other words, your customers, hang out? Well, Instagram and Pinterest of course! Instagram is the favourite medium for fashionistas and 2/3 of the users are women. Furthermore, the fashion brands have a particularly large audience and following. Pinterest, is also very popular with the female population and will bring lots of traffic to your site. The most popular categories on Pinterest are fashion and beauty and studies have shown that they decisively affect purchases by a percentage of 81%.
Collaborate with Influencers
As we have already mentioned, Instagram is where it is all happening when it comes to fashion. And it is here where fashion influencers are all-important. Follow some of the most important ones such as Alexa Chung, Chiara Ferragni, and Danielle Bernstein to stay abreast of the latest trends and to get ideas. Having done your research and located those who suit your brand profile, don't worry about your budget. Some require a fee per post/story while others will accept free products as payment!
Use the AR App and the fitting room becomes a thing of the past!
There are already AR Apps, special applications Augmented Reality, which allow users to ‘try on' virtual outfits so as to easily choose what suits them. Just think how incredibly useful this particular application could be in your e-shop! Your customers would be able to see which colours and designs suited them best. Don't be afraid to talk to app developers and discuss costs.
Hire an experienced photographer (or become one yourself!)
It is particularly important for the promotion of your business. Photographs are the be all and end all of the fashion industry. If, however your budget does not stretch to hiring a professional photographer, then you have to do it yourself. To take fantastic fashion photos, follow the tips below:
1. Find a model, not necessarily a professional, but well presented with a nice smile.
2. Choose a nice place, preferably not your shop.
3. Use a tripod for stability and a professional result.
4. Choose suitable filters depending on the style of the shoot.
5. Make the most of sunlight!
