Summer is the season when fashion truly comes into its own and when customers are on the look out for fresh exciting ideas that will contribute to their warm weather closet. From lightweight fabrics to bold colours, summer fashion provides unique opportunities to increase your sales. Read on to discover the top trends and must-have products essential for your collection this season.

1. Natural Fabrics

Summer requires light, breathable fabrics, such as linen and cotton that offer comfort and style.

Product Example: Linen shirts and dresses in neutral shades.

2. Bold Colours & Prints

Bold colours like yellow, green and pink are the top trending shades for this season. As for prints, florals and geometrics are an absolute summer must for all those fashion enthusiasts.

Advice: Be sure to offer a broad assortment of prints and colours in order to cater to a variety of different tastes.  

3. Versatility

Customers value clothes that are versatile that can be worn for different occasions, such as a maxi dress which could transition from casual day wear to an evening out on the town.  

Product Example: Versatile satin slip dresses can be worn with either flats or heels.

4. Accessories

Big straw hats, statement bags and minimalist jewellery are the details that add the finishing touches to each and every summer look.

Advice: Don’t forget to promote accessories along with clothes so as to increase sales.

5. Responsible Fashion

More and more customers are choosing brands that are seen as environmentally responsible. Invest in sustainable products and add an eco-friendly line to your collection.

Product Example: Clothes made from recyclable materials or organic cotton.

Summer is an ideal opportunity to update your collection and attract new customers. With an emphasis on comfort, bold colours, accessories and sustainability, you can offer fashion choices that surpass the expectations of your customers. Follow these trends and sit back as you watch your sales grow!