Hard to use menu and poor navigation

The main menu should have few options and coherent themes enabling the user to navigate easily. A search button is essential so that the visitor can search for what they are interested in on the site.

Contact page not readily visible

As soon as a visitor reads about your products or services, they will want to know where your physical shop is or how they can contact you. The contact page must be readily visible on your site.

Sounds, music and animations on autoplay

Beware of embedding music! Most visitors will immediately search for the mute button and won't want to visit your site again in a hurry. You can have music on your site but make sure it can be enabled only when the users choose to do so themselves.

It's not compatible with mobile phones/tablets

Electronic pages need to be mobile friendly and responsive. What does this mean? It means that they must be customized and responsive to PCs, mobiles and tablets. The increase in mobile phone use is huge and Google registers those sites placing them higher on the search engine results list.

You're not using Google Analytics

Finally, don't forget Google Analytics. Create an account and add tags to each page of your website. Google will then monitor your visitors and provide you with statistics thus helping you to improve your content.

Making your website user-friendly is extremely important so follow these tips to make sure your customers keep coming back.